Are you a copywriter wanting to up your game? Do you want to keep your audience engaged and boost your brand? Well, we are here for you! Here are ten pointers to help you create appealing content that will persuade readers to take action:
1. Understand the Role of a Copywriter
Before one fully engages in the marketing world of copywriting, it’s best to understand the role of a copywriter. A copywriter is someone who writes engaging content for advertising or other forms of marketing.
A highly skilled copywriter can write compelling content that increases brand awareness and ultimately persuades a customer to take action.
2. Read Copywriting Books
You may ask yourself, How can I encourage potential customers to take action with my brand? The short answer is; if you want to become the best, you have to learn from those with a lifetime of experience.
Experts have seen it all. They failed over and over again until they found strategies that worked.
Grab a copywriting book from your local bookstore or order one online. There are plenty of options, but you can best believe it’s worth your time!
Here are five copywriting books we highly recommend:
- Influence by Robert Cialdini
- Finding the Right Message by Jennifer Havice
- Thinking, Fast and Slow by Daniel Kahneman
- Breakthrough Advertising by Eugene Schwartz
- How to Write a Good Advertisement by Vic Schwab
3. Download Free Resources
Maybe you’re looking for an alternative option that doesn’t cost a cent. We’ve done a lot of research to find the best resources for copywriting. And well, you guessed it, it’s free! If you want to get straight to the point, we highly recommend visiting these websites:
4. Search for a Copywriting Course
Take your copywriting to a whole new level with free or even paid online courses. Get in touch with the most recent tips and hacks, learn more about search engine optimization (SEO), ask experts questions, take notes, and use your newfound knowledge to build your brand.
5. Research Before Writing
You can be the best writer in the world, but if you’re not confident with the information you share, how can you expect potential clients to take action?
Do some research, gather facts, build your confidence, and work around it to give your audience accurate and memorable readings.
6. Keep It Simple
A good content writer can grab the attention of potential customers with a few words while encouraging them to take action.
If you want engagement, focus on keywords, and keep the message as short as possible.
Click HERE to learn more about the importance of using suitable keywords.
7. Keep the Audience in Mind
When it comes to your marketing efforts, your audience should always come first. Be open and write in a way where they can connect with you on a personal level.
You’ll have to convince someone you’ll probably never meet to trust your words.
Share your struggles and how you’ve overcome them. Keep them engaged with keywords, and finally, mention how you have solutions to their needs.
8. Embrace Criticism
You might’ve written a copy that you thought was “out of this world,” but those positive thoughts came crashing down with negative results.
The worst part is that you might question your abilities. There is good news: criticism is not a bad thing. In fact, criticism can push us to a level we thought we weren’t capable of reaching.
Reread your copy. Note down every negative comment. The puzzle will eventually fit, and you’ll recognize the mistakes you make. Feed your mind with positivity and come back stronger than ever.
9. Focus on the First Line
As a copywriter, you should understand that in the online world, there is plenty of material for people to read. In other words, there’s plenty of competition.
The fact of the matter is that the first line of your copy is the most important part of your marketing material. If you don’t grab the attention of your customers, they will find something else to read.
Click HERE to read 50 examples of how to write the best email opening lines.
10. Practice Makes Perfect
We believe that practice makes perfect, and that’s how one becomes a highly skilled copywriter.
Even well-established experts practice writing.
Try to write something daily. It doesn’t need to be related to marketing. Practice shortening your sentences by focusing on keywords.
Keep a convincing pace. Share the copy with friends and family, and embrace criticism. Focus on your message and improve the mistakes you make.
We hope you found this week’s tips super useful! We want you to write into the sunset. Feel free to share the blog with your friends and family. If you’re interested in building an amazing career with us, please click HERE to apply!
Until next time,
The Job Duck Team