Today is Community Manager Appreciation Day! It is an annual celebration on the fourth Monday of January. This special day was launched back in 2010 by Jeremiah Owyang to show appreciation towards people who perform this role. Let’s take a moment to celebrate the work and efforts of community managers across the world.
What is Community Management?
Community management is the process of building an authentic community among a business’s customers by engaging with them on social media by responding to comments and questions, sharing valuable content, liking posts, and overall fulfilling the needs of the online audience.
In honor of this day, we invited two of our community managers, Diego and Miguel, to ask them the most relevant questions regarding this incredible role:
How does one become a community manager?
Diego: You have to understand the role of a community manager. Anyone who enjoys sharing content and pays close attention by listening to what people say about the brand or yourself will be an excellent fit for this specific role. You have to know how to manage a community and answer all questions about the company, the brand, and yourself. So, yeah, if you are a great communicator, you’ll do an excellent job leading a community.
Miguel: Well, it depends on everyone, of course. But in my case, you should study something related to communication or advertising. And from there, you learn how social media works. It’s essential to have a great understanding of social media, communicating, the overall internet, and you should be tech-savvy because you need to know how to work with everything.
What do you like most about community management?
Diego: I like the idea of communicating all the company’s happenings. And, yeah, it’s an open door for people to come and ask whatever questions they have.
Miquel: I like planning a lot, planning what to content, knowing what we’re going to post each day, having a calendar in my head to know which post will be uploaded today or the next week, and creating copies. And that’s it. It’s one of the things I like the most: writing and planning.
What are some of your daily tasks?
Diego: Planning content, posting content, replying to comments on social media, interacting with other accounts that we want to do business with, or feeling that we have more or less the same interest. I also research new trends in social media. What’s speaking, what’s popping? What’s trending? I plan all the content when it comes to graphic and also video content.
Miguel: Okay, my daily tasks go from revising every comment on social media, from positive to negative, in the best possible way. I also respond to every direct message we receive. As a community manager, I also revise our planning on what we will post each day. And I work hard to grow our audience.
What do you set out to achieve in your community management role?
Diego: To grow the community, reach more people, and increase engagement numbers.
Miquel: I want everyone in my community to trust me. They should know that I’m honest and sincere about everything. So the idea is to create this community between you and them. And to create this, you have to have excellent communication with one another.
Which social media platforms are you using to engage with the audience?
Diego: Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Miguel: Tik Tok, Pinterest, Facebook, Instagram, Twitter, LinkedIn, and YouTube. I would also like to mention that I follow a lot of different creators, so I can know which type of content we need for different stuff and know which trends are doing the rounds.
Which social media platforms work best for your role in what you want to achieve?
Diego: I would say LinkedIn and Instagram, for sure!
Miguel: This is a great question because the thing is, as a community manager, you have to learn how to use every community, like every social media platform. So I would say all of them. Of course, some will not be as big as others; some are similar, and some are really different, but when you understand which one you can use and how to use it, you’re going to have a great time.
How do you build and keep a community?
Diego: I create engaging and compelling content to keep all the information I’m sharing relevant to the community.
Miguel: Building a community is the hardest part of being a community manager. And it’s one of the most exciting parts, too, because you have a lot to do. Besides building content, planning content, and talking with the graphic designer, you should always have to keep track of the likes, the audience, the reach, and the impressions. It’s like an experiment every day. You should know how to read the situation. To keep the community, you always have to answer them on social media and post relevant content.
What are some challenging tasks you face?
Diego: The creative side of community management is sometimes exhausting because it’s about creating and creating and creating and pushing content across social media. Sometimes you just don’t have ideas, but it’s also fun because you keep yourself very relevant. Another challenge would be maybe responding to a crisis message or something negative, but there are always ways to reply to those comments.
Miguel: One of the most challenging tasks, as I said before, is building a community. You should know how to respond to everyone and respond to those negative comments positively. It shouldn’t put you down. That’s part of this fantastic role. You can always try to be better every day.
How has working as a community manager for Job Duck been for you thus far?
Diego: It’s been great to engage with a young and inspiring community. Creating that large amount of content has been challenging because I already mentioned that you have to create content every day. You have to stay relevant, but it’s been an entertaining and fulfilling journey.
Miguel: When I started working at Job Duck, it wasn’t as big as it is now, and there’s a lot of things going on, but what I like the most about working as a community manager is that you get to learn something new every day because the internet changes daily. And the company is great and very supportive!
We Thank You!
It takes a lot of dedication and homework to become a community manager. Thank you, Miquel and Diego, for taking the time to answer the questions we were burning to ask! Here at Job Duck, we appreciate everything you do! And the rest of the managers worldwide- you are greatly appreciated! We celebrate this day to pay respect to every community manager out there!
Tell us more about what you learned in this article by leaving a comment in the comment section below! We hope you enjoyed this week’s blog, and please feel free to share it with those who might benefit from it! If you haven’t applied to one of our positions, and you feel like you’ll be an excellent fit for our company, click HERE to start your journey!
We hope to see you next week.
The Job Duck Team.