People who aren’t familiar with creating and managing a social media calendar would think that the process is quite simple. The truth is that it takes a lot of effort, dedication, and planning.
Therefore, in this blog post, as we understand the process, we want to spare you time with insightful tips on How To Create and Manage A Social Media Calendar:
What Is A Social Media Calendar?
A social media calendar is a well-structured schedule of your upcoming posts arranged by date. This calendar helps you plan, organize, and publish content consistently in order to reach your set goals.
A well-planned and executed social media calendar is a key factor in a successful social media strategy. Creating a social media calendar is essential for businesses to have a successful online presence.
What Do I Want To Achieve?
Before planning your social media content and schedule, you should ask yourself, “What do I want to achieve?” Ultimately, it’s important to understand the bigger picture to achieve the set goals.
Do you want to increase brand awareness, drive website traffic, or generate leads? Once you have a clear picture of what is needed, you can move on to the next step.
Research Your Target Audience
Research your target audience and understand their interests, preferences, and behaviors on social media. This information will help you determine the type of content you should post.
For instance, if you work at a clothing factory that sells swimwear online, you should target people who enjoy spending time in blue waters while living in hot climates.
To take it a step further, for example, does your targeted audience have a sense of humor? If so, consider writing a funny and catchy description that would capture their attention while the main idea is to promote your brand and products.
Diversity in Content
One of the most important things to consider is diversity in content and format. Categories and sections are a great way to organize your content and determine its frequency.
Your content has to fall into three categories: education, entertainment, and sales (which has to be only 20% of the content you put out there)
After determining those categories and the formats you’ll use (which vary between images, videos, gifs, and carousels), you need to find the best time to post.
As an extra tip, take advantage of national holidays, local events, and other significant dates to create relevant and timely content.
When Is My Audience Most Active?
Every audience behaves in different ways. There are days when some spend more time on social media than others. In order to determine the best days to post your content, you need to examine the insights provided by each platform.
Ask yourself: When is my audience most active? Analyze the insights, and note down the most active days and hours. Follow this step for a few weeks to see if the most active time varies.
Once you find consistency, add the most active days and hours to your final draft, which will ultimately guide you in creating the perfect calendar.
Tools Are Crucial
There are many social media calendar tools available that can help you organize and schedule your content. And these tools are crucial!
Firstly, you can use ClickUp and Trello to plan the content and communicate the due dates with your team, which is an extremely effective way of organizing your plan.
Once everything is in order, you could use tools such as Later, Hootsuite, or Meta Business to upload the content and have it in your calendar.
Analyze Performance
You followed every step we provided, and your newly crafted calendar is right in front of your eyes. You scheduled your posts, and some are even published, but with little to no success. Have you done something wrong?
No, you haven’t! It’s crucial to continue grinding by using analytics to track your posts’ performance and adjust your strategy accordingly. Pay attention to what’s working and what’s not, and make the necessary changes.
Find the sweet spot, seek what’s needed, and you will reap the rewards. Social media posts can be unpredictable, but that shouldn’t break your spirits. You can become incredibly successful.
In conclusion, by following these steps, you can create a social media calendar that helps you reach your goals, engage your audience, and stay on top of your content. We hope you enjoyed this week’s article! Let us know your thoughts in the comment section below. Click HERE if you’re interested in one of our career opportunities!
Until next time,
The Job Duck Team
